In collaboration with Ermenegildo Zegna, Buro. Singapore follows the story of Ermenegildo Zegna fall/winter 2018 collection that transcends continents and conventions. From Zegna's premium wool factory in Australia, Trivero, to Milan fall/winter 2018 runway and into the boutique in Singapore, the special layout microsite is a mix of videos and photos shot by Buro., with interactive illustrations of a sheep, factory, Milan and boutique.
A microsite with multiple touchpoints, it explores the the entire journey of wool to runway, highlighting the wool choosing and dyeing process, accompanied with interviews with the farmer as well as creative director, Alessandro Sartori, alongside backstage images and runway show, followed by an interactive boutique store where one can shop the collection instantaneously.
Microsite